1. Unearthing Market Opportunities

Market Magic: Dive into the market landscape. Is it a promising realm that holds the potential to disrupt the status quo? Seek out defined problems and scalable prospects.

2. The Team – Pillar of Power

Talented Troupe: It’s not just about credentials but also the zeal and commitment of the team. Look for a dynamic group willing to go the extra mile for their vision.

3. The MVP – Marvelous or Mundane?

Innovation Indicator: Assess the uniqueness and value proposition of their product or service. The underlying technology, intellectual property, and competitive edge are pivotal.

4. Revenue Realm: The Business Model

Moolah Mechanics: How will the startup generate revenue? Is the path to profitability clear? Keep losses short-term for a strategic market takeover.

5. Traction – Tracking Success

Growth Gauge: Numbers speak volumes. Observe user acquisition, revenue growth, and noteworthy partnerships. Traction is proof of market demand.

6. Stand Out in the Crowd – Competitive Landscape

Against the Tide: Identify competitors, their strengths, and weaknesses. Seek a startup that challenges norms in a distinctive manner.

7. Capital Chronicles: Funding Needs

Financial Fortitude: Understand the startup’s capital requirements and their financial strategy. A well-planned financial roadmap is crucial.

8. Steer Clear of Storms: Risks and Challenges

Hurdles and How-tos: Recognize potential challenges and how the startup intends to conquer them. Smooth seas never made skilled sailors.

9. The Endgame: Exit Strategy

Roadmap to Rewards: What’s the exit plan? Is it an IPO, acquisition, or a different route? Clarity here indicates a long-term vision.

10. Investigative Journey: Due Diligence

Deep Dive: Scrutinize every detail. Legal, financial, and technical reviews are your allies. No room for unexpected surprises.

11. Legal Labyrinth: Compliance and Conformity

Rule Book Compliance: Ensure the startup follows the law. Legal complications can drain resources and momentum.

12. Time is the Essence: Market Timing

Chronicles of Opportunity: Is this the right time to enter the market? Sometimes, success depends on being in the right place at the right moment.

Always remember that each investment is a risk, but it’s the audacious ones that often lead to the most remarkable rewards. Don’t shy away from grand visions; they could be the ones to change the world.

Press releases are a powerful marketing tool that can help businesses reach new audiences and grow their brand. By communicating newsworthy events or information about your company, press releases can help establish your business as a thought leader, increase website traffic, generate leads, improve your search engine rankings, build credibility, and gain media coverage.

Press release distribution can be an effective strategy for promoting your business and growing brand awareness. They offer several key benefits such as:

• Elevating brand awareness and making your company more visible to potential customers and clients
• Positioning your company as a thought leader in your industry, thus building trust with your target audience
• Driving website traffic by including links back to your website
• Generating leads by including calls-to-action that encourage readers to learn more about your products or services
• Improving your search engine rankings by including relevant keywords and phrases in the content and meta tags
• Enhancing credibility and trust through third-party endorsement of your company
• Securing media coverage in newspapers, magazines, television, and online news outlets. It’s worth noting that these are general suggestions and the best way to determine what will work for your business is to experiment with different strategies and measure the results.

Press release distribution can be a highly effective method for promoting your business and achieving your marketing objectives. By utilizing press releases, businesses can significantly increase brand awareness, establish themselves as thought leaders in their industry, drive website traffic, generate leads, improve their search engine optimization (SEO), enhance credibility and trust, and secure media coverage. These benefits can enable businesses to reach new audiences, establish their brand, and grow their business. To determine the most effective approach for your business, it’s important to experiment with different strategies and measure the results.

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At Rarestone Capital, we have invested, helped launch, and grown numerous Web3 projects. Over the past two years, we have seen projects fail and others succeed, all nuanced by a few critical errors or implementations that determined the fate of each respective project. The following three tips, while high-level, represent the most important things we have seen when marketing a web3 project. 

1. Stay consistent and over-communicate

Similar to traditional tech user acquisition, projects need to build an effective communications strategy that discusses what value they are providing and how it directly impacts their users and communities. First, the key is to be consistent. Going “stealth” is a wild card strategy that can be used early on to gain momentum, but should not be the focus as a roadmap progresses. Over-communicate vs. under-communicate is my advice. Especially since attention spans are decreasing and community members will take their interest elsewhere if they don’t know exactly what is happening and when. 

Second, make sure to have at least one marketer on your team. It sounds simple, but we find numerous dev-heavy teams that neglect marketing until the very last minute. In these situations, it is completely fine to outsource to agencies, but you need to have a point of contact internally to help coordinate and review each activity. Even someone junior is fine. A common misconception is that a good enough product will market itself, but the industry is becoming more crowded and moves at warp speed – you have to stand out from the crowd. 

2. Appreciate the sophistication of the Web3 generation

Communities, users, and even speculators are more sophisticated and to an extent, unforgiving. Short-term focused tactics that were often seen in the last cycle are now quickly exposed if detrimental to a project. For example, there is a recent trend that is questioning the long-term impact of staking. Often seen as a necessary early-stage strategy that helps reward engaged long-term users (and makes for a strong community announcement), industry players are now questioning the sustainability of staking. Is staking just a ploy to maintain a positive price trajectory and reduce sell pressure, or is it really about the community? 

These are the questions and dilemmas that projects need to question when building a well-rounded marketing strategy. 

3. Do not sacrifice long-term health for short-term gain 

Many projects. are not long-term focused. Make sure your marketing strategy aligns with your long-term vision and roadmap. For example, I see founders get caught up with flashy marketing campaigns that are detrimental to a project’s long-term token health. With generous emissions, interest spikes early on and then wane as community members move on to the next shiny object. During this process, you need to evaluate what risk a marketing campaign must hold and why. Without this knowledge, all it would take is one bad market downturn to eliminate all momentum and possibly create a situation that is impossible to recover from.

In this article, we’ll explore six key traits of a successful metaverse integrator, and how Limitless stacks up against the competition.

1. A Commitment to the Metaverse

A successful integrator will have a genuine commitment to the metaverse and its potential, not just as a short-term investment opportunity. 

As Mike Vitez, co-founder and co-CEO at Limitless, says: 

“Metaverses are going to be the new kind of the Internet, because of their decentralized nature, there will be a lot of metaverses and users will be able to use them interoperably.”

2. A Clear Vision for the Future

The best integrators will have a clear vision for the future of the metaverse and how their company will fit into that picture. As Vitez explains: 

“And if we start thinking from that base point, we will see that there’s a big need for a system like Limitless because we are still in the search of use cases, still in the search of products, partners, everything.”

3. A Focus on Building an Ecosystem

A successful integrator recognizes that the metaverse is much more than just a platform for individual businesses – it’s an ecosystem that needs to be nurtured and grown. As Vitez says: 

“First of all, the question is why am I doing this? Bringing in a decentralized world made me think that ‘how can we create the most efficient and how can we create the most value of the partnerships; what we can create and what we can provide with being one of the founders of Next Earth?'” 

In short, success means recognizing that you’re part of a broader ecosystem of partners and founders.

4. A Dedication to Supporting Startups

A good integrator will be dedicated to supporting startups throughout their journey, not just in the early days. Limitless is committed to helping companies launch and scale quickly, with access to capital, development, and marketing resources, and most importantly: a fast track to rapid validation in the third largest Metaverse, Next Earth. 

As David Taylor, co-CEO at Limitless, says: 

“We’re in a race to create a digital human experience and naturally opposed to large corporations that have been trying to conquer the digital avatars of their users – as we’ve seen from large social media and gaming corporations in the last few years.”

5. A Network of Established Partners

A successful integrator will have a network of established partners that can help startups navigate the metaverse landscape.Limitless has partnerships with companies like Next Earth, which provides access to a ready-made ecosystem of users, service providers, and businesses. 

As Taylor explains: 

“The Metaverse is the first real use case of Web3 – cryptocurrencies have been around for a while but this is the first time when decentralization and true digital ownership became at the forefront of technology.”

6. A Commitment to Long-term Success

Finally, a good integrator will be focused on long-term success, not just quick wins. While it’s important to get startups up and running quickly, the best integrators will have a vision for how those companies can grow and evolve over time. 

As Vitez explains: 

“And I had this idea together with my founders to create a big business network where we will be able to connect the community, the service providers, the idea makers, the market, and the money holders in one big system; and in that way we can create a brand new ecosystem in the web3 world.”

By looking for these six key traits, you can be sure that you’re choosing an integrator that will support your startup throughout its journey – from the early days of development all the way to long-term success. And with its commitment to the metaverse, its clear vision for the future, and its dedication to supporting startups, Limitless is leading the way in metaverse incubation.

These days, this untouchable premise seems a bit more outdated. Who can forget the Gamestop saga of 2021 where a group of everyday traders on Reddit came together to take on billion-dollar hedge funds by pumping up the price of Gamestop stock and won? 

That incident was more than just a source of endless internet memes and cosmic karma amidst a pandemic. It was also a statement to the fact that everyday people could trade at the level of Wall Street pros, with the right tools. 

Since then, online trading has stepped up its game, providing new tools to help even the most inexperienced person trade like a pro. One of these tools is StocksToTrade, a trading and learning platform designed to help both pros and newbies up their trading game.

What StocksToTrade Offers

One of the first things that StocksToTrade offers is in-built scans that are designed with penny stock traders in mind. Many of the newer traders might not have a lot of funds to work with but StocksToTrade’s tool helps them find promising penny stocks, thus maximizing their capital.

The search variables that are presented to the traders are done in a way that is very simple to understand. Many introductory resources to trading start off with large, complex charts and terms that might scare off the average person. However, boiling a lot of the jargon down to simple graphics and terms makes them easier to digest.

For those who do not want to watch the stick markets day in and out, StocksToTrade offers an ORACLE that continuously scans the markets and sets up price alerts for users. They can be advised by the ORACLE to buy or sell at certain price points, taking away a bulk of the work from the user.

While StocksToTrade has almost 20,000 stocks available, filters can be easily set up to narrow down the choices. So, if a user only wants to invest in tech or healthcare, they can set up filters to only show these.

The data management even extends to social media as StocksToTrade has a toll that filters through social media posts and analyses conversations about stock in real-time. This way, the user does not have to sort through a mass of social media posts and can, instead, get the gist of the story immediately. 

Considering how much of the Gamestop saga was fuelled by social media interaction and how precious even a few seconds can be when trading stock, this sort of tool will be very helpful, especially to newer traders. 

Closing the Gap

We are firmly in the information age and this means that the monopoly that large institutions like Wall Street have had is being challenged. The Gamestop saga was clear evidence that with community support and the right tools, everyday people can go up against the big traders from the comfort of their smartphones. 

StocksToTrade is keeping this momentum going by making sure that new and experienced traders can navigate the market with as much ease as possible. Through a combination of trading and social tools, it is clear that the sky’s the limit for the modern trader.

The number one reported reason why startups fail is they never find product-market fit with customers. With the ever-growing allure of selling products online, many hopeful entrepreneurs launch their digital stores without knowing whether there will be a market who ultimately wants to purchase from them. This risk can be minimized with the right preparation in advance.

Jaron Lukas, the CEO of Yumwoof Natural Pet Food, says he became a specialist at finding product-market fit by learning it the hard way. Previously the founder of Coinsetter bitcoin exchange in 2012, which sold to Kraken in 2016, Jaron recognized there’s an advantage for CEOs to get their hands dirty and learn to build sales funnels from start to finish. That’s exactly what he did. His latest venture in the pet food industry generated $26k of revenue in its first month using this approach, with instant product-market fit for their first natural dog food: a soft and chewy, shelf-stable food called Perfect Kibble.

The uber-competitive $92 billion pet food market is one of the toughest to break into, with many large players possessing a seemingly unlimited marketing budget and cost advantages in mass production. Many other consumer products sold through e-commerce face challenges from similarly large competitors. This article explores the strategies Jaron’s company used to gain a foothold in the pet food market with immediate product-market fit since its launch in 2020. 

1. Test customer demand before developing your product

According to Jaron, market tests and numbers should drive any company’s decision to turn an idea into a product. With a substantial upfront capital investment required for any new product launch, finding ways to confirm there will be buyers beforehand is vital to not getting stuck with tens or even hundreds of thousands dollars worth of inventory or losses. Market testing can be done for a little as a few hundred dollars to prevent it.

“The easiest way for a company to test its first product is to simply run Facebook Ads to a Shopify store,” Jaron explains. “In theory, a company’s marketing is completely separate from its operations, which means a sales funnel will give you all the data you need to know about whether there’s market demand for your idea, even if the product itself isn’t manufactured yet. If your market test fails, you just saved yourself from investing time and money just to find out no one will buy it. If your market test gets sales but underperforms, you may gain valuable market insight on changes you can make in the product for it to be viable. In the case of our dog food, we run A/B tests on things like ingredients, product names, keywords and customer pain points.”

Jaron adds: “Perfect Kibble was actually our second product we tested, believe it or not. The first one we tried was an on-the-go meal bar for dogs, similar to RX Bars. Our initial market tests showed a $40 CAC with very little order volume. You can compare that to the results we had with Perfect Kibble, which achieved a $7 CAC and sold over 100 units quickly.”

The company is now launching a product which could be described as “a Betty Crocker mix for dogs.” Jaron reveals: “Just like before, we ran various experiments to gauge customer demand. We had an 8% conversion rate in our tests for Perfect Dog Food Mix and have already pre-sold hundreds of bags.”

2. Create a product that’s differentiated with functional benefits

We often hear about the advantage of being first to market. However, many founders still see the initial success of another company and then copy their lead. Without a unique selling proposition to offer customers, these copycat startups often fail to gain market traction. Customers need to have a reason to buy from your brand versus the competition.

Jaron says, “My fundamental belief is that differentiation is the key to creating product-market fit. To gain interest from customers in your product, it needs to stand out from competitors. Moreover, there needs to be a tangible benefit that makes it not just nice to have, but a necessity they love and can’t live without. That’s one reason functional benefits have become such a popular trend in the CPG space.”

The drawback is it’s more challenging to create an original product, as it requires customized manufacturing. “When we first started searching for a copacker to make Perfect Kibble, all of the pet food manufacturers we spoke to tried to convince us to sell dry kibble instead. Why was that the case? Simply put, it’s much easier for them to keep producing the same product for everyone. They were also concerned that a soft and chewy food like ours may gunk up their machines,” according to Jaron. 

“Keeping to our high standards and taking the more difficult route was worth it in the long run, as our very unique looking dog food stood out in our Facebook Ads. I believe that’s a key reason we achieved high clickthrough and conversion rates from the very beginning.”

3. Create Facebook Ads that uniquely stand out

It’s no secret in digital marketing that marketers often copy each other’s ads. While there are benefits to learning from competitors, a strategy that relies solely on copying other brands’ ad creatives will underperform in the long run.

Jaron explains: “Consumers experience ad fatigue when they see the same type of creative too many times, so being the first to put out unique content provides a competitive advantage. An original ad that resonates with a target market will result in lower customer acquisition costs, more scalability and higher conversion rates across the board. This is the second part of finding product-market fit: getting traction. Once you discover your unique selling proposition, obsessively highlighting it in your ads helps convince customers that you’re the right product for them over the competition.”

There are now over 10 million advertisers on Facebook Ads. With so much competition on the platform, standing out is now more important than ever. Jaron’s advice is to “create ads so unique that people want to share them, as this will multiply your reach and drive down your ad costs. Sharing is also another great indicator of un-met demand and product-market fit.”

As millions across the globe now begin to make their first foray into the world of crypto, this new world might seem exciting, but much more than just a game.  

Here are seven key tips to help get you started in the crypto market.

1. Make sure you understand not just how to buy but also how to sell and exchange crypto to your flat currency.

It’s not exactly easy to walk into a grocery store with 100 Dogecoin and pay for your groceries, so it’s fundamental you’re aware of how to buy, sell and withdraw your cryptocurrency so it’s easy to access.

Many crypto platforms make this process easy to do, but it’s not always clear cut. 

2. Diversify your portfolio, don’t put all your eggs in one basket.

This is one of the most common rules when it comes to any form of investment – it’s important that you aren’t relying on just one investment to give you a return on your cash. If this one investment goes big, great, but if it doesn’t, you could come out wearing a loss, and a big one at that. 

Investing is a game of risk, and when you do it right, the reward can be astronomical. But if you do it wrong, you could find yourself in a much worse spot than you began. Be smart about where you put your cash.

3. Always do your due diligence.

Crypto isn’t just Bitcoin. There are thousands of different varieties of currency out there – some with very different methods of management and levels of return. 

Don’t ever buy something simply because it looks good. Do your background, chat to some people, read some forums and make an informed decision.

4. Check the price history and developer activity before picking a project to invest.

Some of the best due diligence you can take is looking at the detail behind a particular project. Price histories are usually a great place to start. Are you buying in a dip? What’s the recent trajectory of the stock?

Developer activity is always key. Is the project simply artificially inflated?

5. Timing is everything.

Beware of FOMO and FUD – don’t buy because of FOMO and don’t sell because of FUD – always check the factors before you buy or sell.

With a growing market comes a growing investor base. While you may be seeing indications a certain currency might be rocketing towards the moon, a lot of this might simply be hype. 

Always make smart investment decisions, and don’t rely simply on Reddit to tell you where you should be investing.

6. Never invest more than what you can afford to lose.

Another key tip when it comes to any form of investment. If you’re relying on what you’re investing to put food on the table, chances are you probably shouldn’t be investing in the first place.

The world of crypto trading is rewarding and exciting, but it’s also risky. The risk of losing everything can never be eliminated, and it’s important you don’t find yourself in a position of struggling to afford to live.

7. Think long term.

Avoid keeping all your money in exchanges if you would like to trade on a day to day basis, do that with only a portion of your portfolio and keep the rest in a secure wallet. 

Choose only a trusted exchange for trading and always secure your wallet’s private keys. Trading is perfectly fine, but you shouldn’t, ideally, trade more than 30% of your crypto assets.

Often the best returns will be seen from longer-term investments. Keep an eye on your portfolio, but know that sometimes things take time. 

Wondering how press releases help your business? Watch

You might often ask these: What is a press release distribution service? Where can I distribute a press release? How do I distribute a press release for free? How much does press release distribution cost? Where can I find the best press release distribution service to brand my business in 2021?

1. Access to the best press release distribution networks

With PRN, (our press release distribution service) Startup Fortune gives you access to the best press release networks to publish and distribute your news releases and articles. Giving you the best possible exposure at an affordable cost.

2. Dedicated PR manager

Unlike other service, with our PR Network, you will actually have a dedicated PR manager to help your brand receive the exposure and authority.

3. Experienced team, having served/helped 100s of clients from different niches and countries

With 10+ Years Of Experience In PR & Marketing, We’ll Bring The Exposure You Deserve

4. Best prices in the industry, transparent pricing, press release writing is included

It is a known fact that you can use Online Press Release Distribution Service for Branding, Reputation Management, SEO & Traffic

5. The only press release distribution company that guarantees publishing

Because, this is where guaranteed distribution of your press release is done. We have a team of dedicated and highly experienced marketing professionals to take care of your PR needs.

How does sending a press release every month can improve your Search Engine Visibility and Traffic?

• Authenticity and authority of the websites – there’s no easier way than getting high quality websites to give backlinks to your websites than via news distribution
• Your websites will receive a mix of nofollow dofollow backlinks
• Matt Cutts, the previous seo of Google has emphasised this
• Gradual link building process. News sites pick up stories to publish gradually and slowly, so more naturally built backlinks will be coming your way
• Relevant and contextual backlinks; more links and blog posts or write-ups about a business or website can only happen if you build exposure first, if you let the world know about your business and news distribution is the best way to publicise your business

PressReleaseNetwork’s distribution packages and prices

We’ve recently send out a news release announcing our new content marketing services and you can see the details at: https://pressrelease.network/pricing

Be ready to change

Being an entrepreneur you need to be always hungry for feedback and be ready to change. It is one of the most important ideas that you can grab and especially as a technology leader. The one who is willing to change will evolve the business. In the early days the scope of change is massive as you are more flexible with it. Making small and large changes enables ultimately finding product-market fit.

Find your product-market fit 

Modern cloud deployment platforms give you the ability to get your ideas in the hands of users. With tools like this, you can focus entirely on building your product as users are interacting with it, so you can learn from those users as quickly as possible.

Don’t make it a secret 

Startups used to build their product in secret, and won’t show it to anyone for fear someone else will steal their idea. But we have to accept the fact that people are not sitting around, just waiting for a great idea they can steal and then build. Our idea is not just ours. There might be other people who are working on similar lines. The best thing you can do isn’t to work on it in secret, but to build it, and get it in front of customers as fast as possible. 

Build business plan

Build three step planning. You need to plan your next step, build it, and get feedback. If needed, amend the plan. Repeat it all wherever and whenever needed. You’re always wrong about something or the other in your business. Your only strategy at this point is to be wrong as fast as humanly possible so that you can find out what right is and start building the right thing.

Keep the cyclic order of building, executing, and getting feedback at whichever stage it is needed. It’s only in the feedback cycle that you’ll learn where you’re wrong and start to get right.